How Does MVM Differ from an Ad Network? MVM is not an ad network. We do not sell inventory directly to advertisers. We do not work for advertisers. WE WORK FOR PUBLISHERS. Some consider us a Publisher’s Rep, as we are incentivized only to create higher revenue for our publishers; we are not, in contrast, motivated to create cost-effective campaigns for advertisers. Additionally, MVM uses several networks and makes them bid against each other for our publisher clients’ inventories. If the network doesn't pay as well as the others, we give it less inventory, and give more to another network that is paying higher. It's as simple as that.
Why Use More Than One Network to Serve Your Ads? Using only one or even two networks to serve ads does not give a web site much leverage in creating high eCPMs. By using more networks, in an optimization system like MVM’s, you can generate the absolute highest CPM for your web site by creating a virtual inventory auction among the sites. Essentially, with the server’s CG optimization attributes, it forces the networks to bid against each other for the ad space, and whoever has the highest bid gets the space. It happens instantaneously, of course, but it always assures that the publisher makes the most revenue for the ad space at any given moment. And with a network management service provider like MVM, it’s just as easy as using a single network—only now, you’re getting higher eCPMs and filling your entire inventory.
What Makes MVM unique among the industry? ELITE CUSTOMER SERVICE NET 30 OPTIMIZATION NO RESTRICTIONS More Questions? |