How Does MVM Differ from an Ad Network?

MVM is not an ad network. We do not sell inventory directly to advertisers. We do not work for advertisers. WE WORK FOR PUBLISHERS. Some consider us a Publisher’s Rep, as we are incentivized only to create higher revenue for our publishers; we are not, in contrast, motivated to create cost-effective campaigns for advertisers. Additionally, MVM uses several networks and makes them bid against each other for our publisher clients’ inventories. If the network doesn't pay as well as the others, we give it less inventory, and give more to another network that is paying higher. It's as simple as that.

 

Why Use More Than One Network to Serve Your Ads?

Using only one or even two networks to serve ads does not give a web site much leverage in creating high eCPMs. By using more networks, in an optimization system like MVM’s, you can generate the absolute highest CPM for your web site by creating a virtual inventory auction among the sites. Essentially, with the server’s CG optimization attributes, it forces the networks to bid against each other for the ad space, and whoever has the highest bid gets the space. It happens instantaneously, of course, but it always assures that the publisher makes the most revenue for the ad space at any given moment. And with a network management service provider like MVM, it’s just as easy as using a single network—only now, you’re getting higher eCPMs and filling your entire inventory.

 

What Makes MVM unique among the industry?

ELITE CUSTOMER SERVICE
MVM is a boutique-firm. We get to know each and every one of our publishers personally and speak to them on a daily basis. Unlike most other companies in the industry, we’re usually always available to speak with our clients and we always respond quickly to comments, questions, and concerns. With us, you’re not just another publisher. You’re a client, and we take that relationship seriously!

NET 30
We pay within one month on all ads we serve for you, regardless of when we get paid by networks.

OPTIMIZATION
We provide Daily Human Optimization as well as CG-Optimizing, providing a necessary and unique combination in the growing spectrum of ad optimization services.

NO RESTRICTIONS
We do not require sites to sign contracts or to give us any sort of exclusive rights to represent inventory. Our clients give us as much as they are comfortable with. Sometimes, it’s their entire inventory, sometimes it’s just their remnant. We’ll do what we can for our clients, and they do the same. Once they see how we perform for them…they usually ramp up quickly!

More Questions?
Feel free to call us anytime! Our president, Blake Pollack, is available to speak further on our services and how you can get started with Mobile Vision Marketing.
Call Blake direct at 310-566-7129
Give us a try today… It’s worth a shot!